Resume
Experience
2020
DIGITAL CONTENT STRATEGIST
Produced digital content and communication to drive registration for Performance Reset 2020, a 3-day live, online event hosted by triathlon's top coach, Matt Dixon. Collaborated with presenters and vendors to prepare decks and presentations to help people tap into sport's power of transformation.
Purple Patch Fitness
San Francisco, CA
2017 - 2019
PUBLISHER
& ACQUISITIONS EDITOR
Led a successful boutique sports publisher in the company of a talented team and a crowd of amazing authors that included world-class coaches, industry and subject experts, and larger-than-life personalities. Oversaw publication list of 140+ titles.
VeloPress
Boulder, CO
2009 - 2017
ACQUISITIONS EDITOR & ASSOCIATE PUBLISHER
Helped build the VeloPress brand to become the athlete's authoritative source on everything involved in the pursuit of sport and performance. Here are a few of the projects I'm most proud of: The Feed Zone Cookbook series, Believe Training Journal series, The Brave Athlete, Running Rewired, and Fast-Track Triathlete.
VeloPress
Boulder, CO
Education
2021
UNIVERSITY OF DENVER
Digital Marketing Certificate
An 18-week deep dive into everything that drives successful digital content--from SEO to CRMs and all of the acronyms and platforms that map and measure content. Truth told, I like the analytics almost as much as the content creation.
Denver, CO
1999
UNIVERSITY OF QUEENSLAND
Because who doesn't dream of moving to Australia to work in a bakery and pontificate on the evolution of character in William Faulkner and Patrick White novels? Critical thinking is my jam.
Master of Arts in Comparative Literature
Queensland, Australia
Professional skillset
Brand Management
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics